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DIY Enthusiast Dave

PersonaID:
8
PersonaName:
DIY Enthusiast Dave
Age Range:
40-50
Gender:
Male
City:
Charlotte
State:
NC
Industry:
Construction
Occupation:
Contractor
Income Range:
$60,000 - $80,000
Education Level:
Bachelor’s Degree
Marital Status:
Married
Family Size:
4
Favorite Brands:
DeWalt, Home Depot, Lowe’s
Shopping Preferences:
In-store shopping for tools, compares prices online
Digital Usage:
Moderate
Social Media Platforms:
YouTube, Facebook, Pinterest
Communication Preference:
Phone, Face-to-Face
Goals:
Complete home projects, learn new skills
Challenges:
Finding time for DIY, budget constraints
Values:
Practicality, Cost-efficiency
Personality Traits:
Hands-on, Practical
Life Stage:
Family-Oriented
Buying Motivation:
Cost-Effective Tools
Buying Concerns:
Durability
Brand Loyalty:
High
JTBD:
Improve Home Functionality
Socio Economic Indicators:
Suburban | Middle Class
Spirituality Interest Level:
Medium
Health Wellness Interest:
Moderate
Environmental Consciousness Level:
Medium

Tech-Savvy Steve

Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional

Corporate Carla

Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional

Eco-Friendly Emma

Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning

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