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Health-Conscious Hannah
PersonaID:
4
PersonaName:
Health-Conscious Hannah
Age Range:
28-36
Gender:
Female
City:
Austin
State:
TX
Industry:
Healthcare
Occupation:
Nutritionist
Income Range:
$70,000 - $85,000
Education Level:
Master’s Degree
Marital Status:
Single
Family Size:
1
Favorite Brands:
Apple, Google
Shopping Preferences:
Online only
Digital Usage:
High
Social Media Platforms:
Twitter, LinkedIn
Communication Preference:
Email
Goals:
Career advancement
Challenges:
Keeping up with technology
Values:
Innovation, Efficiency
Personality Traits:
Caring | Detail-Oriented
Life Stage:
Family Planning
Buying Motivation:
Health Benefits
Buying Concerns:
Effectiveness
Brand Loyalty:
High
JTBD:
Improve Overall Wellness
Socio Economic Indicators:
Suburban | Healthcare Sector
Spirituality Interest Level:
Medium
Health Wellness Interest:
Very High
Environmental Consciousness Level:
High
Adventure-Seeking Alex
Age Range:
22-30
Gender:
Male
Occupation:
Outdoor Guide
Industry:
Outdoor Recreation
City:
Denver
State:
CO
Personality Traits:
Energetic | Spontaneous
Buying Motivation:
Adventure Opportunities
JTBD:
Explore New Experiences
Life Stage:
Single
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Tech-Savvy Steve
Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional
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Eco-Friendly Emma
Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning
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