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Health-Conscious Hannah
PersonaID:
4
PersonaName:
Health-Conscious Hannah
Age Range:
28-36
Gender:
Female
City:
Austin
State:
TX
Industry:
Healthcare
Occupation:
Nutritionist
Income Range:
$70,000 - $85,000
Education Level:
Master’s Degree
Marital Status:
Single
Family Size:
1
Favorite Brands:
Apple, Google
Shopping Preferences:
Online only
Digital Usage:
High
Social Media Platforms:
Twitter, LinkedIn
Communication Preference:
Email
Goals:
Career advancement
Challenges:
Keeping up with technology
Values:
Innovation, Efficiency
Personality Traits:
Caring | Detail-Oriented
Life Stage:
Family Planning
Buying Motivation:
Health Benefits
Buying Concerns:
Effectiveness
Brand Loyalty:
High
JTBD:
Improve Overall Wellness
Socio Economic Indicators:
Suburban | Healthcare Sector
Spirituality Interest Level:
Medium
Health Wellness Interest:
Very High
Environmental Consciousness Level:
High
Retired Roger
Age Range:
60-70
Gender:
Male
Occupation:
Retired Engineer
Industry:
Retirement
City:
Miami
State:
FL
Personality Traits:
Relaxed | Thoughtful
Buying Motivation:
Leisure and Comfort
JTBD:
Enjoy a Relaxing Lifestyle
Life Stage:
Retired
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Adventure-Seeking Alex
Age Range:
22-30
Gender:
Male
Occupation:
Outdoor Guide
Industry:
Outdoor Recreation
City:
Denver
State:
CO
Personality Traits:
Energetic | Spontaneous
Buying Motivation:
Adventure Opportunities
JTBD:
Explore New Experiences
Life Stage:
Single
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Corporate Carla
Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional
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