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Remote Worker Ryan

PersonaID:
7
PersonaName:
Remote Worker Ryan
Age Range:
30-40
Gender:
Male
City:
San Diego
State:
CA
Industry:
Technology
Occupation:
Software Developer
Income Range:
$100,000 - $120,000
Education Level:
Master’s Degree
Marital Status:
Single
Family Size:
1
Favorite Brands:
Apple, Google, Microsoft
Shopping Preferences:
Online shopping, tech websites, convenience-focused
Digital Usage:
High
Social Media Platforms:
Reddit, Twitter, LinkedIn
Communication Preference:
Email, Slack
Goals:
Maintain work-life balance, explore new tech advancements
Challenges:
Isolation from team, balancing time zones
Values:
Efficiency, Flexibility, Innovation
Personality Traits:
Flexible, Self-Motivated
Life Stage:
Independent
Buying Motivation:
Work-Life Balance
Buying Concerns:
Remote Accessibility
Brand Loyalty:
Medium
JTBD:
Improve Remote Working Efficiency
Socio Economic Indicators:
Urban | Tech Industry
Spirituality Interest Level:
Low
Health Wellness Interest:
Moderate
Environmental Consciousness Level:
Medium

Eco-Friendly Emma

Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning

Tech-Savvy Steve

Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional

Health-Conscious Hannah

Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning

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