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Remote Worker Ryan

PersonaID:
7
PersonaName:
Remote Worker Ryan
Age Range:
30-40
Gender:
Male
City:
San Diego
State:
CA
Industry:
Technology
Occupation:
Software Developer
Income Range:
$100,000 - $120,000
Education Level:
Master’s Degree
Marital Status:
Single
Family Size:
1
Favorite Brands:
Apple, Google, Microsoft
Shopping Preferences:
Online shopping, tech websites, convenience-focused
Digital Usage:
High
Social Media Platforms:
Reddit, Twitter, LinkedIn
Communication Preference:
Email, Slack
Goals:
Maintain work-life balance, explore new tech advancements
Challenges:
Isolation from team, balancing time zones
Values:
Efficiency, Flexibility, Innovation
Personality Traits:
Flexible, Self-Motivated
Life Stage:
Independent
Buying Motivation:
Work-Life Balance
Buying Concerns:
Remote Accessibility
Brand Loyalty:
Medium
JTBD:
Improve Remote Working Efficiency
Socio Economic Indicators:
Urban | Tech Industry
Spirituality Interest Level:
Low
Health Wellness Interest:
Moderate
Environmental Consciousness Level:
Medium

Health-Conscious Hannah

Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning

Retired Roger

Age Range:
60-70
Gender:
Male
Occupation:
Retired Engineer
Industry:
Retirement
City:
Miami
State:
FL
Personality Traits:
Relaxed | Thoughtful
Buying Motivation:
Leisure and Comfort
JTBD:
Enjoy a Relaxing Lifestyle
Life Stage:
Retired

Adventure-Seeking Alex

Age Range:
22-30
Gender:
Male
Occupation:
Outdoor Guide
Industry:
Outdoor Recreation
City:
Denver
State:
CO
Personality Traits:
Energetic | Spontaneous
Buying Motivation:
Adventure Opportunities
JTBD:
Explore New Experiences
Life Stage:
Single

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