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Adventure-Seeking Alex
PersonaID:
5
PersonaName:
Adventure-Seeking Alex
Age Range:
22-30
Gender:
Male
City:
Denver
State:
CO
Industry:
Outdoor Recreation
Occupation:
Outdoor Guide
Income Range:
$50,000 - $65,000
Education Level:
MBA
Marital Status:
Married
Family Size:
3
Favorite Brands:
Patagonia, The North Face
Shopping Preferences:
Local and organic products
Digital Usage:
Moderate
Social Media Platforms:
Facebook, Instagram
Communication Preference:
Social media
Goals:
Reduce carbon footprint
Challenges:
Finding eco-friendly products
Values:
Sustainability, Community
Personality Traits:
Energetic | Spontaneous
Life Stage:
Single
Buying Motivation:
Adventure Opportunities
Buying Concerns:
Durability
Brand Loyalty:
Medium
JTBD:
Explore New Experiences
Socio Economic Indicators:
Rural | Adventure Industry
Spirituality Interest Level:
Low
Health Wellness Interest:
High
Environmental Consciousness Level:
Very High
Health-Conscious Hannah
Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning
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Corporate Carla
Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional
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Tech-Savvy Steve
Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional
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