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Corporate Carla

PersonaID:
3
PersonaName:
Corporate Carla
Age Range:
35-44
Gender:
Female
City:
New York
State:
NY
Industry:
Finance
Occupation:
Financial Analyst
Income Range:
$120,000 - $140,000
Education Level:
MBA
Marital Status:
Divorced
Family Size:
2
Favorite Brands:
Nordstrom | Starbucks | Apple
Shopping Preferences:
In-Store and Online
Digital Usage:
Moderate
Social Media Platforms:
LinkedIn|Instagram
Communication Preference:
Phone
Goals:
Financial Independence
Challenges:
Balancing Career and Personal Life
Values:
Security|Success
Personality Traits:
Ambitious | Driven
Life Stage:
Professional
Buying Motivation:
Quality|Brand Reputation
Buying Concerns:
Cost vs. Value
Brand Loyalty:
Medium
JTBD:
Simplify Financial Management
Socio Economic Indicators:
Urban | Finance Sector
Spirituality Interest Level:
Low
Health Wellness Interest:
High
Environmental Consciousness Level:
Medium

Health-Conscious Hannah

Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning

Tech-Savvy Steve

Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional

Eco-Friendly Emma

Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning

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