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Eco-Friendly Emma
PersonaID:
2
PersonaName:
Eco-Friendly Emma
Age Range:
30-39
Gender:
Female
City:
Portland
State:
OR
Industry:
Environmental Services
Occupation:
Environmental Scientist
Income Range:
$80,000 - $95,000
Education Level:
PhD
Marital Status:
Married
Family Size:
3
Favorite Brands:
Patagonia | Lush | REI
Shopping Preferences:
Eco-Friendly Stores
Digital Usage:
Moderate
Social Media Platforms:
Instagram|Facebook
Communication Preference:
Text
Goals:
Reduce Carbon Footprint
Challenges:
Finding Sustainable Products
Values:
Sustainability|Community
Personality Traits:
Empathetic | Outgoing
Life Stage:
Family Planning
Buying Motivation:
Environmental Impact
Buying Concerns:
Product Origin
Brand Loyalty:
Medium
JTBD:
Make Ethical Purchases
Socio Economic Indicators:
Suburban | Environmental Sector
Spirituality Interest Level:
Medium
Health Wellness Interest:
High
Environmental Consciousness Level:
Very High
Health-Conscious Hannah
Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning
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Corporate Carla
Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional
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Tech-Savvy Steve
Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional
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