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Retired Roger

PersonaID:
6
PersonaName:
Retired Roger
Age Range:
60-70
Gender:
Male
City:
Miami
State:
FL
Industry:
Retirement
Occupation:
Retired Engineer
Income Range:
$100,000 - $150,000
Education Level:
PhD
Marital Status:
Single
Family Size:
1
Favorite Brands:
Hobby Lobby, Home Depot
Shopping Preferences:
Discount stores
Digital Usage:
Low
Social Media Platforms:
None
Communication Preference:
Phone call
Goals:
Travel the world
Challenges:
Maintaining health
Values:
Comfort, Simplicity
Personality Traits:
Relaxed | Thoughtful
Life Stage:
Retired
Buying Motivation:
Leisure and Comfort
Buying Concerns:
Affordability
Brand Loyalty:
Low
JTBD:
Enjoy a Relaxing Lifestyle
Socio Economic Indicators:
Urban | Retired Community
Spirituality Interest Level:
High
Health Wellness Interest:
Moderate
Environmental Consciousness Level:
Low

Corporate Carla

Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional

Health-Conscious Hannah

Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning

Tech-Savvy Steve

Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional

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