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Social Media Mark

PersonaID:
10
PersonaName:
Social Media Mark
Age Range:
28-35
Gender:
Male
City:
Miami
State:
FL
Industry:
Marketing
Occupation:
Social Media Manager
Income Range:
$75,000 - $90,000
Education Level:
Master’s Degree
Marital Status:
Single
Family Size:
3
Favorite Brands:
Instagram, TikTok, YouTube
Shopping Preferences:
Online shopping, influencer recommendations
Digital Usage:
Very High
Social Media Platforms:
Instagram, TikTok, LinkedIn
Communication Preference:
Direct Messaging, WhatsApp
Goals:
Increase social media following, create viral content
Challenges:
Keeping up with trends, content saturation
Values:
Creativity, Engagement, Growth
Personality Traits:
Outgoing, Creative
Life Stage:
Young Family
Buying Motivation:
Visibility and Reach
Buying Concerns:
Platform Algorithms
Brand Loyalty:
High
JTBD:
Grow Social Media Presence
Socio Economic Indicators:
Urban | Media Industry
Spirituality Interest Level:
Low
Health Wellness Interest:
Moderate
Environmental Consciousness Level:
Low

Tech-Savvy Steve

Age Range:
25-34
Gender:
Male
Occupation:
Software Engineer
Industry:
Technology
City:
San Francisco
State:
CA
Personality Traits:
Analytical | Introverted
Buying Motivation:
Latest Technology
JTBD:
Streamline Daily Tasks
Life Stage:
Professional

Corporate Carla

Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional

Eco-Friendly Emma

Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning

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