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Freelance Designer Dana

PersonaID:
9
PersonaName:
Freelance Designer Dana
Age Range:
25-35
Gender:
Female
City:
Portland
State:
OR
Industry:
Design
Occupation:
Graphic Designer
Income Range:
$50,000 - $70,000
Education Level:
MBA
Marital Status:
Single
Family Size:
1
Favorite Brands:
Adobe, Apple, Canon
Shopping Preferences:
Online shopping, creative marketplaces
Digital Usage:
High
Social Media Platforms:
Instagram, Behance, Pinterest
Communication Preference:
Email, Instagram DMs
Goals:
Grow freelance business, expand portfolio
Challenges:
Finding clients, balancing creativity and business
Values:
Creativity, Innovation, Independence
Personality Traits:
Creative, Independent
Life Stage:
Innovative
Buying Motivation:
Creative Tools
Buying Concerns:
Affordability
Brand Loyalty:
Medium
JTBD:
Expand Freelance Design Business
Socio Economic Indicators:
Urban | Creative Sector
Spirituality Interest Level:
Low
Health Wellness Interest:
High
Environmental Consciousness Level:
Medium

Eco-Friendly Emma

Age Range:
30-39
Gender:
Female
Occupation:
Environmental Scientist
Industry:
Environmental Services
City:
Portland
State:
OR
Personality Traits:
Empathetic | Outgoing
Buying Motivation:
Environmental Impact
JTBD:
Make Ethical Purchases
Life Stage:
Family Planning

Health-Conscious Hannah

Age Range:
28-36
Gender:
Female
Occupation:
Nutritionist
Industry:
Healthcare
City:
Austin
State:
TX
Personality Traits:
Caring | Detail-Oriented
Buying Motivation:
Health Benefits
JTBD:
Improve Overall Wellness
Life Stage:
Family Planning

Corporate Carla

Age Range:
35-44
Gender:
Female
Occupation:
Financial Analyst
Industry:
Finance
City:
New York
State:
NY
Personality Traits:
Ambitious | Driven
Buying Motivation:
Quality|Brand Reputation
JTBD:
Simplify Financial Management
Life Stage:
Professional

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